I Bought Every Billboard In My City For This is a creative video created by MrBeast. In the video, Jimmy used multiple billboards around his city to advertise PewDiePie and to prevent a music company, T-Series, from surpassing PewDiePie in subscribers. Additionally, Jimmy created online advertisements to advertise PewDiePie that, when clicked, redirects to PewDiePie's channel.
"YOU WON'T BELIEVE WHAT I PUT ON EACH BILLBOARD LOL" ― Official video description
The thumbnail shows a billboard saying "I HATE (blurred word)", with the blurred word apparently being "T-Series". This is unknown.